I generally dislike this ad for the following reasons:
– I’m not a fan of French cars – at all!
– I am not a fan of using animals in advertising especially when dressed in teddy bear suits (ouch! Horrible Miley flashback!)
– I just am not buying this whole Fiat has a dark side thing, unless they mean that one side is painted in light colors and the second in black :p
Oh and PS: animals don’t have a dark side. People do.